Business collaboration in the digital age

Published on 15 April, 2016 by Graeme Perkins

Speed and efficiency are hallmarks of the digital age. It’s now expected that when you text a friend, post on social media or interact online, you’ll receive a response almost immediately. But that expectation doesn’t always extend to the business world.

When you communicate with a service provider, perhaps through a web form or an email, you expect that someone will respond, but you never know when. This barrier between customer and corporation is called the business silo effect, and it’s something Rundl is working hard to break down.

In a recent podcast interview with Eric M. Dye of Entrepreneur Podcast Network, Rundl co-founder Graeme Perkins explained the importance of transparency and visibility for professional service providers and the need for businesses to be available and responsive on demand.

Transparency and visibility’

Keeping clients informed and up to date is a vital component to the maintenance of strong relationships. This is something that can be difficult to manage when there are multiple parties involved. By exposing every step of every process in a transaction the client can see exactly what’s happening at all times, reassuring them and putting them at the centre of the deal. Transparency enhances and encourages the flow of communication, which motivates every professional to do their part.

Business ‘on demand’

In a transparent network businesses can’t hide or protect what they’re trying to do and are required to constantly be on the ball – prepared to act at the drop of a hat. Consumers in the modern world have been conditioned to expect immediate action. They want this immediacy to spread to their business dealings. Like with friends on social media, businesses need to be responsive and alert to every element of a transaction so the client is always informed.

These principles, and the Rundl platform, can be applied to any number of industry sectors. For example, in healthcare, there are often multiple independent service providers who need to work together for the good of the patient. These could include GPs, anaesthetists, surgeons and nurses, who can stay in the loop and across patient health updates and news. It takes an annoying, and time consuming, step out of the referral and document-sharing process, keeping critical communications front and centre.

It’s not just healthcare that this applies to – real estate, property, accounting, insurance firms, finance and government services are just a few of the markets that would find value in a platform like Rundl. We’re excited to see where else the software can go!